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11 Professionals, 11 Marketing Trends to Watch in 2013

  
  
  
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Tis’ the time of year when summer’s warm weather slowly slips away and we begin to think about the new season. With holiday festivities and 2013 on the horizon, it’s fun to ponder a new year full of surprises.

Making Social Media Work for Your Dealership

  
  
  
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In case you haven’t heard, social has a new meaning these days. Our communities have branched out into the digital world, but the need to create lasting relationships with them is one thing that hasn’t changed. As a dealership business in today's world, the marketing questions seem to be: “What is the best way to reach out to my community? Can social media offer a means of creating lasting relationships with people around me? How can I capture and convert leads by using social media?”

Five Valuable Lessons the ALS Ice Bucket Challenge Teaches Us

  
  
  
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1. Fun and Free

Web Design: Is color that important? You’d be surprised.

  
  
  
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Today, your website is as important as your storefront.  It is your customer’s first impression of your business. Is it making the right impression? Even the smallest of details can have a dramatic effect on your traffic and conversions.

Why Facebook for Business Is Not As Effective As It Once Was

  
  
  
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Think way, WAY back to 2007 (an eon in tech years), to when everyone was on Facebook, and in addition to being a social tool, it was a prime medium for reaching an audience. With the launch of Business Pages and Facebook Ads, Zuckerberg and his team revolutionized the way CEOs, managers, and marketing teams perceived the Internet for executing branding and advertising goals.

The Marketing Agency v. Marketing Staff

  
  
  

Banned Vintage Advertising

  
  
  
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If only we knew then what we know now.

The 10 Commandments of Email Marketing

  
  
  
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In our last blog, we scrutinized and exposed the Good, the Bad, and the Ugly of Email Marketing. We also made a promise to our most fearless readership—those with the guts and guile to take on a challenging email campaign—that they wouldn’t have to go in alone.

Email Marketing: the Good, the Bad, and the Ugly

  
  
  

Give Your Marketing Campaign a Running Kick

  
  
  
2014 Fifa World Cup Brazil

The gritty, traffic-jammed, graffiti art city of Sao Paulo will host the greatest games in soccer from June 12 to July 13. The World Cup is drawing billions of dollars to Brazil this year. I can almost smell the street vendor food, can you?

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