For some things in life, beauty and value only increase with the passing of time...Diamonds, fine wine, an heirloom painting...Your website is not one of these things. If you’re hoping to milk your website for the next decade or so, you’re headed for some serious trouble. The web world is fickle, requiring continuous updates and design changes. In an industry that moves at lightening speed, the last thing you want to be known for is outdated technology. Your website is one of the most telling reflections of your brand, and should be polished like a piece of fine china. Though we admit, the china will enjoy a much longer lifespan.